Impactful Coaching Academy 

Impactful Coaching Academy circle logo

2020-2021 Registration is Coming Soon

Due to the current health emergency caused by the Coronavirus, the March 23 workshop will be held virtually instead of live in Sun Prairie. Current registrants will receive an email with detailed information. If you have any questions, please contact the AWSA office at 608-241-0300 or email Jena Sebald at [email protected]

The educator effectiveness model provides growth opportunities for teachers, principals and other valued staff in our school districts today. This model requires principals, supervisors, and coaches to be highly effective at providing feedback. 

Whether your school has instructional coaches or you’re trying to build teacher leadership capacity, all staff desire and deserve coaching and feedback aligned to high expectations, standards, and research-based effective instructional practices. In this professional learning opportunity,  participants will further develop the capacity to provide coaching and feedback for reflection. 


$415 for AWSA members and $560 for non-members

Wisconsin school leaders will be reimbursed up to 75% of the registration fee for completing an eligible Academy (will not be less than 50%). Reimbursement is limited and will be honored on a first-come, first-served basis and eligibility is limited to licensed and practicing public or private school administrators. Registration must be paid in full by November 30, 2019. Reimbursements will be processed at the completion of the Academy.

If you are not certain if you qualify for this reimbursement or if you have questions, please call the AWSA office at 608-241-0300. You can also find out more in our 2019-20 Professional Learning Catalog.


Knowledge Objectives

  1. Identify and explicitly address the impact of instructional practice on student engagement and achievement through coaching conversations.
  2. Demonstrate  knowledge of questioning techniques that generate educator reflection on practice and impact.
  3. Examine protocols for coaching conversations and determine how and when to use them effectively. 
  4. Demonstrate knowledge of the conditions required for successfully engaging in a crucial conversation.

Practice Objectives:

  1. Participants, through observation and feedback will meet two or more of the following key practice outcomes:
  2. Apply questioning techniques and coaching strategies that lead to educator reflection on practice and impact. 
  3. Demonstrate effectiveness in delivering observation feedback using a balanced analysis approach (claim, evidence, impact)
  4. Provide video evidence of application of coaching skills learned.

Dates and Locations: 

This is a four-day Academy which includes two days back-to-back followed by a third and fourth day after application of learning. The workshops begin at 7:30 with registration and breakfast. The workshop itself runs 8:00-3:00. Choose from one of the cohorts below.

Cohort 1: Eau Claire

Cohort 2: Sun Prairie

August 6-7, 2019
The Lismore | Eau Claire

October 1, 2019
The Lismore | Eau Claire

November 6, 2019
The Lismore | Eau Claire

January 13-14, 2020
Hilton Garden Inn | Sun Prairie 

February 10, 2020
Hilton Garden Inn | Sun Prairie 

March 23, 2020
Hilton Garden Inn | Sun Prairie 



7:30   Registration and Breakfast
8:00 - 3:00 Workshop
3:00  Adjourn

Hotel Information:

Photo of the Lismore in Eau Claire, Wisconsin

The Lismore

333 Gibson St,
Eau Claire, WI 54701
Phone: (715) 835-8888
The CODE is under AW8

Aug 6-7, 2019
Book by July 5, 2019 

Oct 1, 2019
Book by Aug 31, 2019 

November 6, 2019
The Lismore, Eau Claire
Book by October 5, 2019

 Photo of Hilton Garden Inn in Sun Prairie, WI Hilton Garden Inn

1220 S Grand Ave, 
Sun Prairie, WI 53590

For reservations, guest can give us a call at 608-856-4500. Please call in and ask for the group AWSA

 Reservations can be made online by visiting

  1. Enter arrival and departure dates-
  2. Click on More Options and then Add Special Rate Code
  3. Under group code- Enter AWSA1

The group code is AWSA1


Other Information:

Cancellation Policy: Full refund of fees will be made on cancellations received 10 days prior to the start of the convention. Following that date, a 40% administrative fee will be retained. There will be no refund for no-shows or cancellations during the event. 

Accessibility: For questions about accessibility or to request special assistance during the event, please contact Kathy Gilbertson at [email protected]. Three weeks advance notice is required to allow us to provide seamless access. If you need to cancel the special request this must be done at least 3 working days prior to the start of the event. See registration cancellation policy for how to cancel your conference registration.

Questions? For questions on registration, payment, or general information please call the AWSA offices at 608-241-0300.