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Crisis Communications
Communication Tools

Communications Support 

Effective school leaders engage stakeholders in meaningful ways to promote student success. The following resources support you in this important work.

    • Crisis Communications:  One of the most important aspects of dealing with a crisis is knowing what to communicate, along with to whom and how. With this in mind, the Donovan Group, an education-focused communications firm, provides crisis communications support to AWSA members.  This section includes information related to contacting the Donovan Group and comprehensive resources for communicating in crisis situations. 
    • Communication Tools: Are you maximizing your website, social media and other communications tools to engage key stakeholders in support of your students? These tools will help you assess your communication strengths and help identify areas of growth. 
    • Communication Templates: Working with the Donovan Group AWSA monitors social media issues impacting schools and provides templates for school leaders to use in communicating with their students, parents, and communities.