In this section
Crisis Communications
Communication Tools

Communications Support 

Effective school leaders engage stakeholders in meaningful ways to promote student success. The following resources support you in this important work.

    • Crisis Communications:  One of the most important aspects of dealing with a crisis is knowing what to communicate, along with to whom and how. With this in mind, the Donovan Group, an education-focused communications firm, provides crisis communications support to AWSA members.  This section includes information related to contacting the Donovan Group and comprehensive resources for communicating in crisis situations. 
    • Communication Tools: Are you maximizing your website, social media and other communications tools to engage key stakeholders in support of your students? These tools will help you assess your communication strengths and help identify areas of growth. 

Special Note on COVID-19 or 'coronavirus':
The spread of COVID-19, or coronavirus, is of increasing concern for K-12 school and district leaders across the United States and schools are preparing for all possibilities. The Donovan Group, which provides communication support to AWSA members, has created a webpage for information and guidance on how you can best communicate with parents, staff, students and community members regarding the coronavirus issue.

This page will continue to be updated as more information becomes available regarding confirmed U.S. cases of coronavirus. If you have any further questions we encourage you to contact the Donovan Group at 414-409-7225 or at [email protected].